Hey!
I'm Fernando Boreiko, a Brazilian Art Director and Designer from Curitiba, currently a Senior Creative Art Director at Tech and Soul.
I'm passionate about graphic design and advertising, where I also found my wife. I grew up playing drums and had a band during my teenage years, but I chose advertising as my career. I started playing bass to keep making music while living in a flat. I've worked in advertising for 14 years, beginning as an intern at Heads Propaganda before quickly advancing to a full-time position.
In all these years, I have had the opportunity to work with clients like Adidas, Amazon, Banco do Brasil, BNP Paribas, Danone, Electrolux, Ford, Gatorade, Hilton Hotels, HBO MAX, Mc Donald's, O Boticário, Petrobrás, Renault, Richard Pernod (Ballantine) and Volvo Cars.
In the last three and a half years, I worked remotely for VMLY&R Warsaw. By coincidence, my grandpa was Polish. So, I had the experience of connecting with my roots there. I started to learn Polish as well (dobra?). This overseas work brought me into contact with many different cultures from my home office, helping me develop global ideas. Here are some countries I worked with: Czech, France, Germany, Hungary, Italy, Netherlands, Nordic Countries, Spain, Switzerland, Portugal, and the UK, among others. I also worked for Design by Disruption, a global design studio inside the TBWA Collective.
Last but not least, I'm praised for being a Board Member of the Creative Club of Paraná (CCPR), Brazil's second-most active Creative Club.
I hope you like it. Feel free to drop me a line. (:
Experience
Sr. Art Director • Tech and Soul
Designer • Design by Disruption \ TBWA
Art Director • VMLY&R Poland
Sr. Art Director • Lua Propaganda
Art Director • Tif Comunicação
Art Director • CCZ*WOW
Jr. Art Director • OpusMúltipla
Assist. Art Director → Jr. Art Director • Heads Propaganda
Organization
Member of the Board at Creative Club of Paraná (2018 - 2020)
Skills
Photoshop, Illustrator, Indesign, Premiere, MidJourney, Magnific, Visual Electric, After Effects (learning) & Cinema 4D.
Awards
• New York Festival:
→ In-book / Collateral & Direct / Crashbucket
• El Ojo de Iberoamérica:
→ In-book / Direct / Crashbucket
• Cannes Young Lions Regional AD/CW:
→ Shortlist 2017, 2018 and 2019
• Prêmio Lusófonos de Criatividade (Portugal)
→ Grand Prix / Promo & Activation / The Exhibition
• KTR & Innovation 2021 (Poland)
→ Best of the Year / Technology / Instant Reaction Ad
→ Gold / Branded Technology / Instant Reaction Ad
→ Silver / Use Of Data / Instant Reaction Ad
→ Bronze / Use of Online / Instant Reaction Ad
→ Bronze / Use of Social Platforms / Instant Reaction Ad
→ Silver / Innovation in Communication (technology) / Instant Reaction Ad
→ Silver / Innovation in Media (ad formats) / Instant Reaction Ad
→ Bronze / Innovation in Communication (content) / Instant Reaction Ad
→ Bronze / Innovation in Media (data-driven) / Instant Reaction Ad
• Creative Club of Brazil (CCSP):
→ In-book / Promo & Activation / Crashbucket
→ Shortlist / Direct / Crashbucket
→ Shortlist / Promo & Activation / 31 Days
→ Shortlist / Branded Content / 31 Days
→ Shortlist / Outdoor / 31 Days
→ Shortlist / TV, Cinema, and Others Screens / 31 Days
• Creative Club of Paraná (CCPR):
→ Gold / Promo & Activation / The Exhibition
→ Gold / Mostre A Cara
→ 3 Bronze / Print / Young Lions Paraná 2019
→ Bronze / Promo & Activation / Crashbucket
→ Bronze / Personal Project / Island of Karas
→ Bronze / Campaign / 31 Days
→ In-book/ Print / CCPR Festival 2019
→ Shortlist / Craft Copy / CCPR Festival 2019
→ Shortlist / Craft Art Direction / CCPR Festival 2019
→ Shortlist / Biggest Idea / 31 Days
→ Shortlist / Biggest Idea / Shields for Life
→ Shortlist / Craft Art Direction / Young Lions Paraná 2019 (46%)
→ Shortlist / Craft Art Direction / Young Lions Paraná 2019 (82%)
→ Shortlist / Digital / 31 Days
→ Shortlist / Film / Shields for Life
→ Shortlist / OOH / 31 Days