The Government of Paraná concluded its Pink October campaign with the Escudos pela Vida (Shields for Life) project, where Paraná Clube, Atlético Paranaense, and Operário took the field without their crests to show support for breast cancer awareness.
The initiative highlighted the emotional toll of losing something significant, similar to the experiences of women undergoing mastectomies.
Art Direction, Concept.
Curitiba, 2015.