Overview

The Crashbucket was a campaign by the Paraná State Department of Transportation (Detran PR) to warn drivers about the dangers of drinking and driving. The campaign involved using beer buckets made from parts of totaled vehicles to serve drinks in Curitiba bars.  
 
The ad agency OpusMultipla created the campaign, which was published in Brazil in April 2015. It was a merit in the New York Festivals, one of the world's most important advertising festivals.

Role

Art Direction, Concept, Photography.

OpusMúltipla

Curitiba, 2014.